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Questionnaire for Craftmysign
Product and Competitive Advantages
What makes your signs unique compared to other personalized sign companies in the US market?
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Which customization options (materials, finishes, fonts, ect.) are most popular among your customers?
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What are the key quality features that distinguish your handcrafted signs from mass-produced alternatives?
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What are three areas where your competitors might have an advantage over your offerings?
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Which specific signs or designs have generated the most
positive
customer feedback?
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Which specific signs or designs have generated the most
negative
customer feedback?
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Target Audience and Customer Insights
Can you describe your ideal customer in detail (age, family status, home style, gifting occasions, ect.)?
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What emotional connection do customers typically have with your family name signs?
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What are the primary occasions when people purchase your signs (housewarming, weddings, holidays, ect.)?
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What customer pain points does your ordering process and product solve?
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What social media platforms do your target customers use most frequently?
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Marketing and Messaging
What emotional responses would you like to evoke in viewers through your video advertisements?
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What key phrases best describe the value and meaning of signs?
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What previous marketing efforts have underperformed and why do you think that happened?
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Are there any unique stories about your craftsmanship or business that might resonate with American customers?
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Production and Logistics
What is your typical production and shipping timeline from order to delivery?
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How do you maintain quality control when shipping internationally?
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Last Questions
Who do you consider your main competitors in the US personalized sign market? Insert Brands and websites:
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Submit
